ASU gear racks up big sales
They are all the rage in Boone - almost required wear to Appalachian State football games.
Since the Mountaineers’ shocking 34-32 upset of fifth-ranked Michigan Sept. 1, T-shirts commemorating the victory have been the dominant dress for students and fans.
ASU Athletic Director Charlie Cobb said T-shirt sales have rivaled those of a school reaching basketball’s Final Four and could surpass the 100,000 mark.
Since sales are still strong, final retail numbers aren’t available, but Cobb estimates the school’s revenue could be “anywhere between $50,000 and $500,000.”
Samantha Stevens, ASU’s marketing and licensing director, said local retailers are reporting record sales.
The ASU online store usually gets about 50 orders per week but has received more than 7,000 since the Michigan game, the first time a team in the Football Championship Subdivision (formerly I-AA) defeated an opponent ranked in the Football Bowl Subdivision (I-A).
Lorraine Childers, assistant director and merchandise manager of the ASU bookstore, said there have been “double-digit” sales increases from prior to the Michigan game, with sales stronger than after ASU won the FCS national championship the past two seasons.
The bookstore had to turn down opportunities to sell thousands more T-shirts. State law requires university bookstores to focus on sales to faculty, staff, students and their immediate families so schools don’t compete with private retailers. Read full story
