Will Web sites click in local campaigns?
It’s a low-cost method of reaching voters
Winston-Salem Journal - In political campaigns, reaching voters is key.
Local candidates knock on doors, attend church cookouts and organize phone banks. If they can afford it, they might run ads on local TV or radio.
This year, more of them are taking their messages to the Web.
“It is a growing trend, there’s no doubt about that, in both local elections and those for higher office,” said William Cassie, a political scientist at Appalachian State University. “If people are interested, it’s a very inexpensive way to get a message out there. It can be used for positive reasons or it can be used for negative reasons.” Read the full article
